startup-funding

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Funding For Startups

Introduction

Funding is the most essential thing required by startups as it is a very difficult procedure to attain funds. Most of start-up fails in India because of lacking adequate funds for the operation.  But now is the best time to get the required funds as the Indian government is promoting a Start-up ecosystem. Funding, as well as fundraising, is the modern language of start-ups that will lead to their growth. So let’s go through and learn how to get funding for startup.

Some of the funding categories which the start-ups can get are as follows.

Self-funding

This is the fund where the entrepreneur himself raises the fund from his side. It is also known as bootstrap funding. With this funding, startups will have their ideas as well as the freedom to make the suitable decision that they feel is correct. Bootstrapping is a great idea for start-up funding especially if the initial business requirement is small. It likewise gives you the opportunity of working for yourself. You’re not liable to anybody and it permits you to watch out for the revenue profit also.

Crowdfunding

The idea of crowdfunding is very much like mutual funds on an essential level. Here more than one investor is included and they offer a fixed amount of cash according to your business idea, business goal, what and how is the plan of action of the particular business, and plans of making a good amount of profit. All you require to have are individuals who have confidence in your business idea. Crowdfunding helps you to gain an ideal position for the company. There is no particular person from whom we can gather funds. We can collect from any possible medium like friends, family also from the entrepreneur who likes your idea of business to earnings growth.

Venture funding

Venture funding in essence provides funds for the young idealistic entrepreneur for business ideas of very huge future growth potential. A venture capitalist who is of High net worth individuals or company will be investing in your business by understanding the future growth. Venture capitalists invest in equity and once the business releases its IPO or is acquired, they leave.  A proper business plan and financial projections are required for attaining funds for the start-ups.

Angel Investments

There are people with surplus money searching for putting resources into promising new businesses and acquiring their offer once it develops to their latent capacity. They can either work alone or all things considered in an organization to screen new businesses with huge potential. This funding alternative has business minds hoping to procure interest out of your prosperity and they may expect as high as 30% equity too.
Related: Learn how to approach angel investors for funding

Bank loans

For the youthful start-ups in India, the public authority is giving numerous loans which advantage to the business visionary to build up their business. There are good numerous benefits for the entrepreneur by taking such loans which are provided by the government.

Modi government is giving start-ups in India huge benefits like providing a good amount of bank loans to emerging and visionary start-ups. Some of the bank loans provided to the start-up for their development are as follows

1. Pradhan Mantri Mudra Yojana (PMMY)

MUDRA gives refinance support to banks/Micro Finance Institutions (MFIs) for loaning to micro units that have credit necessities of up to INR 10 Lakh. As per ongoing media reports, in the financial year 2017-18, by and large, business loans worth INR 2.54 Lakh Cr have been named Mudra loans, an increment of 41% from INR 1.80 Lakh Cr loans authorized in this class. All kinds of manufacturing, trading, and service sector activities can get a MUDRA loan.

2. Credit Guarantee Scheme (CGS)

The Credit Guarantee Scheme was dispatched by the government to fortify the credit delivery system and to encourage the progression of credit to the MSME area. The lending institutions under this scheme incorporate public, private, and unfamiliar banks, alongside regional rural banks.

3. Stand-up India

This plan by the Indian government encourages bank advances between INR 10 Lakh and INR 1 Cr to at any rate one SC or ST borrower and in any event one woman borrower per bank branch, for setting up a Greenfield enterprise. Up until this point, 3457 online business advances for start-ups have been sanctioned through the Stand-up India platform. Undertakings in trading, manufacturing, or services. On account of non-individual enterprises, in any event, 51% of the shareholding and controlling stake ought to be held by an SC/ST or woman entrepreneur. The borrower ought not to be in default with any bank or financial institution.

4. SIDBI Make in India Soft Loan Fund for MSMEs (SMILE)

The point of this plan is to give delicate advances, in the idea of semi-equity, and term advances on a generally delicate footing to MSMEs to meet the necessary debt-equity ratio for the foundation of new MSMEs and to empower the development of existing ones. New enterprises in manufacturing too as the administration area can apply for this plan. Existing enterprises undertaking expansion, modernization, technology upgrades, or different ventures for developing their business will likewise be covered.

5. Bank Credit Facilitation Scheme

Headed by the National Small Industries Corporation (NSIC), this plan is focused on meeting the credit needs of the MSME units. The NSIC has joined forces with different banks to give advances to the MSME units. The reimbursement residency of the plan ranges between 5 years and 7 years however in unique cases, it tends to be reached as long as 11 years.

Since the launch of the Start-up India Action Plan and Stand-up India Conspire in January 2016, and the setting up of the Funds of Funds worth INR 10K Cr, more than 50 government plans for small organizations have been set up to help beginning phase start-ups in taking off. These government loans for small-scale industries are a modest bunch of the numerous activities taken by the Indian government to support the simplicity of working together in the country. India positioned 77th in 2018 on the World Bank matrix in ease of doing business, these are some of the possible ways to attain funds for start-ups in India

Conclusion

Securing funding for a startup is undoubtedly a challenging process, but with the right approach and preparation, it can be achieved successfully. By understanding the diverse funding options available, building a solid business plan, showcasing a clear value proposition, and leveraging networking opportunities, aspiring entrepreneurs can increase their chances of attracting potential investors. It is essential to remember that perseverance, adaptability, and a passionate belief in the vision are key elements that can ultimately convince investors to back a startup venture. With India’s thriving entrepreneurial ecosystem and the government’s supportive initiatives, the doors to funding are open for innovative ideas that have the potential to shape the future.

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Approaching Angel Investors

Who Are Angel Investors?

An angel investor is a person who invests money in new or small business ventures to provide capital for start-ups or expansion. They focus on helping startups to grow and develop their business. Angel investors may be wealthy individuals, family, relatives, venture capitalists, or crowdfunding. They may vary widely, but they are willing to accept risk and demand little or no control with the expectation of getting a reasonable return in the future.

They have a strong belief in the founding team and the product the startup is aiming to build. Typically, they will invest somewhere between $ 25,000-5,00,000 to help a company get started. Attracting Angel Investors is not always easy. Let’s have an insight into tips for approaching angel investors.

1. Prepare a Pitch Deck

The first and foremost tip for approaching an angel investor is to prepare a pitch deck. You may get money from friends and crowdfunding without any plan, but angel investors look for the extra discipline and effort demonstrated in a written project called a Pitch deck. The Pitch deck should be simple, but it should cover all the critical elements of your business. You need to explain the business model, competitors, target market, and exit strategy to your potential investors to let them know about their return in the future.

2. Document your Financial Projections

Angel investors should be well-informed about the numbers involved because every investor likes to see ample, double-digit growth opportunities. It is essential to prepare a profit and loss account, income statement, and cash flow statement and determine the financial position of your business. While preparing your financial projections, it’s most important to be as realistic as possible. Generally, there are five years financial projections shown.

3. Find the Right Angel Investor

It won’t make any sense if an entrepreneur in the chemical industry approaches investors experienced in the agriculture sector. You need to come to angel investors based on your industry. It is easy to find angel investors from online sites like Twitter, LinkedIn, and Facebook, and then follow them and maintain relationships by joining investor groups, attending business meetings., thereby expanding business growth in the long run. Moreover, you need to find an angel investor with whom you can get along comfortably. Attract the right people for your business to attract the proper funding.

4. Stay Confident

After a successful pitch, one needs to present their ideas, views, business plan, and financial projections to angel investors confidently. Just demonstrate how intense you are for your idea, how you will market it, and how it will result in higher revenues. Also, don’t worry about your results; make it a point to exhibit sincerity about your startup.

5. Have a Consistent Team

Each team will be unique; however, the possibility that it will play to the organization’s qualities will be reliably significant. Angel investors tend to look at the experience of your team. At least two professional employees are enough to get others to believe in your ideas. You can briefly elaborate on your team’s professional background to prove how they are a good fit.

6. Have a Product/service

Suppose you are working on something more technological. In that case, you need to create a practical demonstration of your product/service idea and turn this idea into reality or marketable so that you can show angel investors that your business plans are achievable. Clearly define your target market, and outline the action plan and product’s USP. So, having a model or sample of your product can help you persuade your investors and get your angel funding quickly.

7. Prepare a Business Plan

A well-written and solid business plan gives you a higher chance of convincing angel investors. Ensure to prepare a business plan so that your angel investors can get an idea about product/service features, competitive advantage, management team, current market position, and benefits/rewards they receive by investing in your business. The goal is to show them that you have the growth potential to become more profitable than other companies they might be looking at.

8. Keep It Simple

Keep things as short and straightforward as possible. Start your pitch with questions that lead to “yes.” Make sure to focus on facts and avoid excessive data that can make your pitch boring. Try to illustrate an idea with a real-life problem.

9. Do Proper Research

You should go through thorough proper research to impress them. Connect investors on LinkedIn and know their business background, and try to understand their needs and preferences. Startups need to know their primary business metrics, industry dynamics and understand the resources required to succeed. Focus primarily on their personal experience. They will invest in you only if they are impressed by the research and the knowledge you have. So, be wise in your research and should know how to look up the right investors.

10.  Apply to Angel Groups

Angel groups are a highly effective way of getting investments. Startups usually connect with them to get access to quality deals and confidence in investing. They may introduce them to multiple angles simultaneously. Angel groups typically support the seed stage of a startup, focused on concentrated geographic regions.

11. Be Realistic

Set a realistic valuation for your startup to attract angels because they want to know the position and the valuation of your business in the market. Exhibiting a successful record of your previous business venture can persuade angel investors to come on board and invest their capital in your business. So, be realistic and don’t overestimate your business.

Conclusion

Angel investors can provide much-needed finance to startup businesses. They are typically established and wealthy individuals. With the right approach, you will be able to move on to the next stage of turning your ideas into reality. Getting funds for your business is undoubtedly tricky but not impossible.

If you find it difficult to reach the right angel investors for your startups, don’t worry! Our team- Scaalex has closely worked with 500+ startups to build funding strategies and investment advice. Drop your requirements, and we will create a customized solution for you.

Read Next: What is Equity Share Investing

Get Investor Ready With Scaalex

Open doors to funding through precise financial modeling, compelling business plans, meticulous due diligence, and accurate valuation reports. Our expert guidance ensures your pitch resonates with angel investors. Book a free consultation call with our experts and discover how our services can elevate your startup.