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Payment Gateways For Startups


Online payments have become a part of our daily transactions in no time. India has Leading fintech companies who are provide payment gateway for startups. The payment gateway is a software that authorizes you to conduct an online transaction through different payment modes like debit card, credit card, UPI, net banking. It acts as a technology partner between the customer and merchant, ensuring that confidential information such as credit card numbers entered on an e-commerce website is passed securely and promptly from the customer to the acquiring bank via the merchant.

However a payment gateway service can be provided by banks directly or a payment gateway for startups as a service provider authorised by a bank. Thus they manages fraud and protects merchants from insufficient funds, expired cards, exceeding credit limits. The key players involved in the payment process includes the following:

  • Merchant: Merchant sells goods and services to the customers.
  • Customer: A customer or cardholder accesses the product or service offered by the merchant.
  • Issuing bank: Issuing bank is the customer’s bank that issues debit or credit on behalf of card schemes (visa or MasterCard).
  • Acquirer(Acquiring bank): It is the financial institution that maintains the merchant’s bank account.

Following are the Leading payment gateway for startups in India

1. Instamojo:

Instamojo is one of the most significant on-demand payment gateway for startups & retailers, and user-friendly dashboards started in 2012. It is a free payment gateway in India with no maintenance cost. It is super easy to set up for startups to sell and collect payments online across mobile and web without the requirement of any physical network. Any seller with a bank account can register at Instamojo and start selling digital goods and get paid. The bank account, phone number, and PAN card remain the only requirements. It reduces the gap between buyer and seller, thereby helping startups to find the right customers. You can download the Instamojo app via the play store on your android devices.

2. CC Avenue:

CC Avenue is one of the best preffered payment gateway for startups because it supports almost all banks and payment options. The company started in 2001, allowing customers to use major credit cards such as Visa, MasterCard, Diners Club, Amex. It has 200 +  payment options like Analytics, Audit, Multiple Currency Processing. It’s highly reliable, comes inbuilt with a dashboard and real-time analytics. With CC Avenue, you can get admission to services in the leading worldwide marketplace as it supports 27 major currencies. High-volume E-Commerce websites like Snapdeal, Myntra, Naukri uses it.

3. PayU:

PayU is fast to set up, allows you to upload documents directly onto their site for the verification process, and you can go live exceptionally quickly. When it comes to PayU, you will be offered different pricing packages. Each package has other characteristics such as store card features, IVR payment, Multi-currency gateway, payment analytics. PayU India rebranded both its products-PayU enterprise and PayU money to establish them as transparent independent businesses. Now, PayUbiz is used by large companies such as Snapdeal. PayUMoney is designed for small businesses and startups and comes with a wallet service, email invoice feature, a free website, and doesn’t require any technical knowledge. The platform is integrated with some of the top e-commerce players of the country, like Snapdeal and Jabong. 

4. DirecPay:

DirecPay is one of the most integrated payment gateways having simple registration and multiple payment options. It enables accepting payments through cash, cheques, demand draft, and online payments through different payment modes such as debit cards, credit cards, and internet banking. Our services offered Indian merchants access to this platform quickly and conveniently who conducted online business and contributed to a massive market for retailers desiring to sell online. Mainly, PolicyBazaar, Indiatimes, Google India, Paytm uses DirecPay.

5. Cashfree:

Cashfree is one of the cheapest payment gateways. It supports businesses to collect and distribute payments through different payment methods, including Visa, MasterCard, Rupay, UPI, IMPS, NEFT, PayTM & other wallets, Pay Later, and various EMI options. It offers the lowest TDR in India and has the fastest settlement cycle of 24 hours to 48 hours.  Cashfree is among the best free payment gateway for a website in India as it helps to analyze your website’s designation and offers pop-up, iframe, flawless sign-out methods. Moreover, it can also work as an International Payment Gateway.

6. RazorPay:

RazorPay is one of the topmost payment gateway for startups, founded in 2013 with headquarters in Bangalore. It’s super easy to set up and has a simple interface. One can easily collect domestic and international payments and access all payment modes like credit cards, debit cards, net banking, UPI, wallets. It also facilitates end-to-end money movement easier. Another attractive feature about RazorPay is sending customized emails to subscribers, reminding them about future payments or failed transactions. Further, it automates bank transfers, shares invoices, and provides working capital loans for its users.

7. Paypal:

Paypal is a globally recognized and trusted payment gateway. It can undoubtedly be the first choice for startups that expect a large number of international payments. Customers can use PayPal to transfer money to and from a bank account, get the working capital loans, receive payments. It is easy to request and send payments on the platform and allows customers to generate invoices and receipts. It also enables clients to pay in whatever method they want, like debit card, credit card, PayPal, PayPal Credit. Paypal facilitates phone transactions and also helps to integrate with social media accounts.

8. Stripe:

Stripe is a comprehensive payment platform that efficiently works with subscription businesses, brick-and-mortar stores, E-commerce websites, even virtual marketplaces. It facilitates transactions in more local currencies. It also has an isolated infrastructure for storing, transmitting, and decrypting. Stripe boasts of strict security and compliance, so clients need not stress over fraudulent transactions. This gateway makes it conceivable with its AES encryption. There are no setup fees, monthly fees, or hidden fees for using Stripe. It accepts SEPA Debit, SOFORT, iDEAL, and AliPay. Stripe can help you to reach customers all over the world.

9. Payoneer:

Payoneer is a payment gateway that allows you to receive mass payments from marketplaces and customers all around the globe. It is a swift,  secure, and cheap gateway that gives all the solutions for startups. It gives you an option of automatic fund transfer to your bank account at competitive rates. Compared to other gateways, Payoneer charges lower transaction fees. It supports around 200 countries and 150 local currencies. Once you get your funds from Payoneer, you can channel your funds to your bank account and withdraw them in your local currency.

10. is the leading payment gateway that consists of the most simplified payment process, enabling you to accept electronic and credit card payments quickly and efficiently anytime and everywhere. It comes with a free setup and low monthly gateway fees. It supports recurring billing, timely services to its clients, and many payment types like Visa, MasterCard, Amex, JCB.’s other services include simple checkout options, account updater, advanced fraud detection, customer information manager, online invoicing.

Since e-commerce is growing speedily in India, the selection of a good payment gateway is mandatory. Almost all startups have moved over to online payment options to reach out to the global market and make online transactions quick and easy for their customers. A good payment gateway can help to protect your consumers from any safety breaches and ensure a secure transfer of funds from the payment website.  Depending on the number of transactions, security of your site, and pricing, you can choose a gateway that’s best for your startup.

Before starting a new business, you need to organize many things, and having a startup checklist during this time would be fully useful. Our startup checklist blog discusses six major checklists to consider while launching a startup.

If you have any doubts regarding how to start a new venture, Contact us. We look forward to hearing from you!


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Best CRM Softwares For Startup

What is CRM?

CRM stands for Customer Relationship Management. It is one of the first tools that every startup implements to grow to the next level. CRM refers to the combination of business software, strategies, and processes that helps to build long-lasting relationships between companies and it’s customers. This software ensures that every step of the interaction with customers goes evenly and efficiently to increase overall sales, customer service, and profitability. Some of the CRM software features include customer data storage at one place, recording service issues, identifying sales opportunities, managing marketing campaigns. Good CRM software gives a better way to manage external relationships.

Here are some best CRM software for startups:-

1. Keap:

crm software keap login page design

Keap, formerly known as Infusionsoft, is a web-based platform used by startups to focus on what and how to grow sales in business. Started back in 2001, the software integrates with 2500+ apps and also combines CRM, sales, and marketing in one platform without disruption. It helps track marketing pipelines and customer journeys, converts leads into customers, and automates repetitive tasks such as follow-ups, calendar booking, invoicing and payments, and more. Keap implemented its mobile app to capture every communication in one place and add details in every call and text. A 14-day free trial is available for Grow and Pro plans.

Pricing Detail: Starts from $169 per month


CRM Software hubspot login page design

Hubspot is an easy-to-use, scalable CRM software created to improve inbound marketing and sales, and business growth in all stages. The tool is entirely free so that you can get it without the overhead. The paid version comes with more stable features of CRM. It enables you to manage social media presence and content, track leads, company activities, and profiles, streamline sales funnels, record customer interaction across channels and other digital activities. It integrates with Zapier to share information across Slack, Google sheets, Facebook lead ads, etc. Hubspot offers a discount of up to 90% for eligible startup ventures.

Pricing Detail: Free version available

Paid version starts from $50 per month


CRM Software Streak Website

Streak is the perfect CRM software for startups since every startup uses G-suite for sending emails, documents, etc. It directly integrates with Gmail so that users can access their work inbox and other tools at all times. Adding, editing, collaborating is as simple as a spreadsheet. It keeps track of leads, close deals, resumes, projects, and tasks to feature completion, schedule and send mass emails, and helps to maintain a business relationship with its partners. Streak offers a personal version free for individual use.

Pricing Detail: Free Version available

Paid version starts from $19 per user per month


Salesforce homepage

Salesforce is the most widely used CRM software by startups that aims to connect companies and customers. It allows multiple features such as quick lead searches, tracking customer details in one place, forecasting sales management, excellent customer services, etc. Over 1,50,000 companies use this software, making a shared view of every customer. Also it integrates with powerful tools such as Outlook, Zapier and third-party platforms such as Facebook and Google.

Pricing Detail: Starts from $25 per user per month


CRM Software Nutshell login page design

Nutshell is a sneaky and affordable CRM that offers the most advanced sales automation platform to integrate dozens of popular business software applications. It is a CRM tool that is simple enough for any team and sophisticated enough for any business. It helps sales teams of all sizes optimize their efforts and focus more on building relationships. Besides with Nutshell, sales reps don’t have to worry about dropping a lead or not knowing which one to focus on. In addition to that, Nutshell also offers sales process and collaboration tools, email sync with Gmail and outlook.

Pricing Detail: Starts from $19 per user per month


 Zoho website homepage

Zoho CRM is easy to use with a simple user interface targeted at startups, including social media features, automation, etc. With Zoho CRM, startups can attract and retain customers, distribute personal invitations and undertake Customer Relationship Management at scale. Indeed the good thing about Zoho CRM is that it is the best budget-friendly CRM software out there that integrates with Facebook, Twitter, and google+ for reaching out and engaging customers at the right time. It allows users to effectively coordinate prospect information and offers marketing features to track visitors, lead scoring, sales signals.

Pricing Detail: Starts from Rs.1300 per user per month


pipedrive CRM

Pipedrive is one of the easy-to-use CRM software for startups. It is a flexible and result-oriented CRM designed to help startups get organized. The key idea behind Pipedrive is the sales pipeline. It focuses on the sales pipeline and activities you need to do next to move your leads through it. Also pipe drive customizes data fields and workflow for distinct business processes. Moreover Pipedrive can access it 24* 7 from anywhere using any web browser or mobile apps. It provides users with excellent team collaboration and lead management. Further, pipeline CRM is well-known for being a simple, clean CRM and ideal for international business companies as it is available in a range of primary and minor currencies.

Pricing Detail: Starts from $11 per user per month



Agile CRM is a full-featured sales CRM that offers its free version to up to 10 users. Startups can easily attach documents to companies, contacts, deals, and email in-app. It also allows social media integrations to publish and respond to post on social channels. Additionally, users can track website visitors to analyze customer behavior and providing them deals and offers according to their requirements. This CRM software integrates marketing automation, contact management, email, and real-time alerts, etc too. Agile CRM will automate all upcoming voice calls and follow-ups by sticking an appointment calendar online.

Pricing Detail: Free version available

Paid version starts from $15 per user per month


CRM Insightly homepage

Insightly is a cloud-based, user-friendly CRM platform for tracking contacts, projects, documents in a single interface. Also it offers excellent categorization and filtering of data and customizable reporting, which means Insightly provides customization options for structuring and assessing customers’ data and records, including capturing customized data, display, and validation. Also it integrates easily with other leading business systems such as Gmail, Outlook, Mailchimp, Evernote. Users can access Insightly on other platforms such as IOS, Android.

Pricing Detail: Starts from $29 per user per month


CRM Software Copper website

Copper is formerly known as ProsperWorks CRM. It is an easy-to-use and comprehensive CRM tool for startups that need a better way to manage leads and grow customer relationships. It integrates with Gmail and other Google apps. Similarly you can see information from all your email threads, past interaction all in one place. Copper reminds you to reach out to contacts and follow up deals. It also gains absolute data protection and security control through regular user access review, data encryption, vulnerability testing, etc.

Pricing Detail: Starts from $29 per user per month

One of the biggest challenges for startups is growth. CRM for startups is considered a powerful tool that caters to the particular needs of companies in the early stages of development. Hence, the importance of maintaining CRM is not an easier thing to neglect because, without customers, the startups will not make money and cannot exist. Get in touch with us for any query regarding the best CRM for startups. We will be ready to help at the earliest.

There are few free tools to smooth out the workflow process more efficiently. Our blog about 12 major free tools for startup help you to know more about free tools that help you.


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Food Startups In India

The food sector never goes out of style as everybody needs to eat multiple times a day. It has always been a booming industry for innovation. Certainly this lively space that attracts passionate entrepreneurs to discover new ideas and build successful brands. The food startups in India are trying to attract customer’s hearts literally through their bellies. However, food startups in India should build technological processes to create innovative food products and ensure delicious and nutritious food. Here are the few best food startups in India:

1. FreshMenu

Top Food Startup in India Freshmenu's logo design

Rashmi Daga (CEO) founded FreshMenu in 2014. A delivery service provider made with the finest ingredients, mainly farm fresh vegetables, fresh dairy, and meat products, and without trying to do re-heated and assembled food. It aims to deliver fresh food, including breakfast platters, burgers, sandwiches, wraps, Thalis, Continental dishes, Biriyani, dessert. The startup has raised USD 24 M in funds from investors. Currently, FreshMenu operates in Mumbai, Bangalore, New Delhi, and Gurgaon. They used to change their menu daily and deliver freshly prepared meals in just 45 mins at the customer’s doorstep. Its headquarters in Bangalore.

2. Box 8

Top Food Startup in India Box8's logo design

Anshul Gupta and Amit Raj (IIT graduates) founded Box eight in 2012 as a small outlet in a corporate cafeteria. They prepare and deliver hot desi meals in wholesome boxes under 40 minutes at pocket-friendly prices. It offers desi-mixed food varieties like all-in-one meals, desi openers, biriyani, desserts, steak meals, salads, sandwiches, curries, paratha wraps, and more. They too offer meals late in the night till 1 am. Box 8 provides an online platform to browse through menus and place orders for delivery. It is Mumbai-based startup.It serves almost 22,000 meals across 100+ outlets in Mumbai, Pune, Bangalore, and Gurgaon.

3. Faasos

Faasos logo design

Founded by Jaydeep Barman and Kallol Banerjee in 2004 and later incorporated in 2011. Faasos (also called food on demand) is an online food ordering industry owned by Rebel Foods. It operates in more than 15 major cities in India. The company aims to provide a wide range of food items such as wraps, rolls, Frankies, rice bowls, meals, desserts, snacks. They take online orders and gets them delivered in no time. Certainly this food startup is a perfect example food chain that went from online to offline. Food aggregators like Zomato, Swiggy, FoodPanda are the direct competitors of Faasos. Its headquarter is at Pune.

4. Dine out

Food Startup dineout logo

Founded in 2012 by Ankit Mehrotra, Vivek Kapoor, Sahil Jain, and Nikhil Bakshi. The features include discovering safe and hygienic restaurants, get great discounts and offers, home delivery and takeaway, hassle-free reservations, pay restaurant bills to earn cashback. It has more than 2.5 M diners/month, listing over 35,000 restaurants in Delhi, Mumbai, Pune, Hyderabad, Kolkata, Chennai, Ahmedabad, and Bangalore. Dineout is the largest dining platform headquartered at NewDelhi.

5. Biriyani By Kilo

Biriyanibykilo's logo design

In 2015, Kaushik Roy and Vishal Jindal started Biriyani By Kilo (BBK). As the name suggests, it prepares and delivers biriyanis to the masses, and the varieties of biriyani include Hyderabadi biriyani, Lucknow biriyani, Kolkata biriyani. Biriyani is made using natural traditional dum style. Further, it provides a celebration menu, curries, kebabs, Metta, beverages, and drinks with authentic taste and flavors. It has received excellent responses from its customers since its inception. Its headquarter is at Gurugram.

6. Zomato

Zomato logo

Pankaj Chaddah and Deepinder Goyal founded Zomato in 2008. It is a multinational restaurant discovery website and an online food ordering app available in 10 different languages. Zomato is the first food tech unicorn in India that connects customers, restaurant partners, and delivery partners to fulfill their multiple needs. Customers use this app to search and discover nearby restaurants, online ordering, table reservations. They provide industry-based marketing tools to restaurant partners to acquire more customers and also transparent job opportunities to delivery partners. It is focused on offering better food for more people before dining out. Also, the company has received funding of over USD 600 M from investors. Its headquarter is located in Gurgaon (Haryana).

7. Swiggy

Swiggy logo design

Sriharsha Majety, Nandan Reddy, and Rahul Jaimini founded Swiggy in 2014. It is one of the best food ordering and delivery companies in India. The delivery is super fast and provides free delivery on huge orders. Still food delivered is fresh and online, which makes it stand apart. Although Customers can also track their orders in real-time – It takes around 40,000 orders per day. Additionally The company name of Swiggy is Bundle Technologies Private Limited. Zomato, TinyOwl, Foodpanda are the core competitors of this company. Its headquarter is located in Bangalore.

8. Swadhika foods

Top Food Startup in India Swadhika's logo design

Swarnamugi R Karthik founded Swadhika Foods in the year 2015. Surely they are one of the leading suppliers and exporter of fine quality frozen cut fruits and vegetables and frozen ready-to-eat/cook foods, offering customized packing delivery according to International Standards and facilitates modern research and development. Because the products are 100% natural and free from preservatives and synthetic colors certainly they stand out. The startup also represents product innovation, quality, freshness, and commitment to excellence and focuses on building a good relationship with customers based on theirs needs. Its headquarters is located in Chennai.

9. Hunger Box

Top Food Startup in India Hungerbox's logo design

Hunger Box is founded by Sandipan Mitra and Uttam Kumar in 2016. It is a full-stack B2B and F&B (Food and Beverage) company that brings together food vendors, the company, and its employees in a single platform. It offers safe and healthy office food and cafeteria management for corporate employees. Thereafter 6,00,000 orders are processed every day among 23 cities. Also the company provides a customized platform for users to see the live food menu, order food, pay through digital modes and send feedback. Its headquarter is in Bangalore.

10. Dumdurrust

 Dumdurrust's logo design

The journey began in 2012, when they got convinced about the fact that wherever an Indian goes, the taste of India follows. Building up on this food habit embedded in our DNA, they started the journey with studying the Indian food culture thoroughly. In dumdurrust, it is an honest effort to create the history with authenticity and bring the best taste to your table. The journey is never ending and research and experiments are always ongoing. Every item in the menu is backed with legacy and curated with passion.

The Chef Souvik, with 25 years of experience, is an Indian cuisine expert followed by European & Tex Mex, was associated with many National and International food chains heading the product development domain. His creativity and passion for experimentation, along with his curiosity to play with flavors has created diversified menu across different palettes. Certainly Souvik believes that cooking is an art and curiosity is the force driving it. Dumdurrust has decided to design the Biryani & Curries using the Dum Process in Clay pots to offer the authenticity, they call it the “Dum Durrust” way.

Certainly Food startups India have revolutionized the way Indians consume food. Significantly people are constantly making good food choices that are tasty, healthy, and helps them stay fit. Undoubtedly people including a better lifestyle are also a part the food startups and so they flourishing at the same time.

An entrepreneur may lack critical insights and knowledge to execute business results. Therefore book a slot with our experts to discuss your startup ideas. Scaalex has working with food startups in India and founders to validate Business Idea, Financial Modelling, Business Plan and Investment Advisory to scale up the startup. We ensure you to get insightful consultation and validations with our domain experts.

Related: Leading startups in Delhi, Rising medical startups India


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Leading Delhi Startups


The Capital of India, Delhi, is a city of people having contented hearts and lively nature. Being one of the favorite places of new businesses in the country, Delhi has a blend of small and enormous companies. As per the Economic Survey in 2021-22, Delhi is India’s new startup capital. The data shows over 5000 new startups registered in Delhi between 2019 and 2021. There are over 7,000 businesses in Delhi-NCR and ten unicorns with a total value of $50 billion at the end of 2020. In 2025, it will be one of the Top 5 Global Startup Hubs, with 12,000 startups, 30 unicorns, and worth about US$ 150 billion. Delhi has more than 1,500 leading startups that grow successfully and provide satisfaction to its customers. In this article, you will get to know about the top 10 startups in Delhi.

1. Snapdeal:

 Snapdeal logo

Firstly Snapdeal started as an offline coupon business and then expanded as an online marketplace in 2011. The company offers multi-category products relating to men’s and women’s fashion, mobiles, tablets, computers, books, beauty products, sports and fitness products,  daily needs, real estate, and many more.  However, it has a network of 3 lakh + sellers covering 6000+ cities and towns in India. They connect millions of buyers and sellers in a single platform by providing their favorite products with amazing discounts and offers and quick product delivery at customers’ doorsteps. Eventually, Ali Baba, Ratan Tata, SoftBank, Venture Partners, Black Rock, and Intel Capital are some of the top investors of Snapdeal. Also, Snapdeal app is available for Android and Apple users.

Founder : Kunal Bahl and Rohit Bansal

Founded in: 2010

Industry: E-commerce

2. ixamBee:

 ixambee logo

The Delhi startup named ixamBee was started in 2017 and later joined by Arunima Sinha and Sandeep Singh. He believed that big cities and towns have greater access to learning solutions for competitive exams (banking and insurance exams, RRB, SSC, MAT, railways.), but similarly in the case of small villages. So he decided to design an ed-tech platform, especially for students living in remote areas. It conducts test series and free mock tests using text messages, audio clips, and video formats. All the study materials are designed and prepared by educational experts, ensuring better results in the most optimized manner. Likewise, it allows students to interact with their experts in clearing doubts and seamlessly provide exam-related tips and tricks.

Founder: Chandraprakash Joshi

Founded in: 2017

Industry: Ed-tech

3. Awfis:

 Delhi startup awfis logo

Firstly Awfis is a fully tech-based platform that supplies co-working spaces to startups, corporates, and freelancers based on their office space, city, location, and preferences. Users can book private cabins, Wifi, desk, printing, and meeting rooms and order them through the web/mobile app. Likewise, it offers a well-equipped business environment where people can interact and share their ideas. However, the company currently operates in Bangalore, Mumbai, Hyderabad, Kolkata, Pune, Gurgaon, and New Delhi.

Founder : Amit Ramani

Founded in : 2015

Industry : Tech

4. Chaayos:

chaayos logo

The start-up Chaayos is based on the online delivery of tea service. As its central theme is based on “Experiments with Chai”, Chaayos is specially meant for all “Chai freaks”. Similarly, it offers almost 25 tea varieties such as Pahadi chai, Irani chai, camomile, and Moroccan mint tea(International tea). The company focuses on providing a cup of delicious tea at a reasonable price, straight to your desk. It currently operates in Mumbai, Noida, Delhi, and Gurgaon.

Founders: Nitin Saluja and Raghav Verma

Founded in: 2012

Industry: Food delivery

 5. Revfin:

Revfin logo

A finTech named Revfin aims to create the most advanced digital platform, providing two types of loans: Regular personal loans and Revloan. A regular personal loan is taken for various personal uses and repaid in installments meanwhile Revloan is applied for a considerable loan amount and can repay from anywhere or anytime according to the user’s convenience. They can select the loan that suits their need, and the best part is that they can get money in their account within minutes using the digital application process.

Founder: Sameer Agarwal

Founded in: 2018

Industry: FinTech

6. 3Hcare:

Leading Delhi Startup 3hcare logo

A Delhi-based startup named 3Hcare to provide the best healthcare startup was founded. Currently, it offers two types of services:- Diagnostics and Plan my surgery (patients can plan their surgeries with best-in-class surgeons at a feasible cost). Patients can log into the website and discover diagnostics clinics and hospitals quickly. The company has raised angel funding of INR 65, used to develop IT infrastructure and other services within 11 months of opening its company.

Founders: Ruchi Gupta, Dr. Gurdeep Singh Ratra, and Dr. Ravindra Pal Singh Malhotra

Founded in: 2016

Industry: Healthcare

7. Lenskart:

 Lenskart logo

Lenskart was the leading startup eyewear company. Eventually, it offers high-quality eyewear (for men, women, and kids according to their eye power), contact lenses, sunglasses, and computer glasses at affordable prices. Ray-ban, Johnson & Johnson, Oakley, Tag Heuer, and Bausch & Lomb are some of the eyewear brands provided by them. It also extends the services of free eye check-ups and frame trials at the customer’s home/office. The company aims to access eyewear without the need of retailers for a clearer vision for every Indian.

Founders: Peyush Bansal, Amit Chaudhary, and Sumeet Kapahi

Founded in: 2010

Industry: Healthcare

8. GoldSeat:

Leading Delhi Startup Goldseat logo

GoldSeat is a media-tech platform. It presents offline entertainment to long-distance bus travelers in two ways: free high-speed Wi-fi to passengers till the last mile and a vast collection of movies (200+ movies) by either downloading the GoldSeat app on their mobile phones or through GoldSeat screen installed in the bus. Also, it offers a service line called GoldLiv that ensures passenger safety, control, and live features through cameras. The app currently operates in states like Haryana, Uttarakhand, Uttar Pradesh, Gujarat, Rajasthan, and Karnataka.

Founders: Gaurav Kapahi and Nishchal Khetarpal

Founded in: 2015

Industry: Tech Entertainment

9. Ship Rocket:

ShipRocket logo

Ship Rocket is India’s best e-commerce shipping company. It’s a platform where customers can upload orders in bulk from the best courier company, track orders, and get delivery of their products faster and at the lowest shipping rates. It connects e-retailers, logistics companies, and customers in a single panel to create a better shipping experience. It enables International shipping with best-in-class support and reduces shipping errors.  The company integrates with 17 courier partners (including Blue Dart, Ecom Express, XpressBees, FedEx, Delhivery) and delivers to 2,20 countries having 35,000 orders on a daily basis. Warehousing and packing services are the other benefits provided by them.

Founders: Saahil Goal, Gautam Kapoor, and Vishesh Khurana

Founded in: 2012

Industry: E-commerce

10. Green Cure Wellness:

Green cure logo

Green cure wellness produces herbal personal and healthcare products (for eye care, skin care, respiratory care, pain relief, and better sleep) formulated by German Scientists and Ayurveda experts. They ensure that the products are helpful for Indians and are of International quality. The products are safe and effective in the first use itself as it contains scientifically proven ingredients free from paraben, mineral oil, paraffin, synthetic colors, PPG, PEG, EDTA, EO.

Founder: Sanchit Garg

Founded in: 2015

Industry: Healthcare

Delhi has rapidly grown as a startup hub in India. The Delhi startups, as mentioned above, are running seamlessly and creating a market presence over the years. Are you starting a new business? Why not get the assistance of professional experts? Scaalex is an ideal startup funding and consulting platform with a full-fledged team of domain strategists, funding advisory, and financial experts.  Let’s get connected to experience better results.


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Investment Banks In India

Investment Bank is a financial organizations that helps individuals, entities, or governments to raise capital and also provide financial consultancy services. They act as an intermediary between investors and companies. An investment banker assists startups in raising funds to start their business and helps to find investment chances. Apart from finding capital, it supports startups in preparing business plans and pitch decks and entering the gateway of the capital market. Hence, Let’s look at the top investment banks in India:

1. Axis Capital Limited:

One of India’s central investment banks, Axis Capital Limited, is a leading equity firm. Firstly Axis Capital was founded in 2005 in Mumbai as Enam Securities Private Limited. Also, Axis Capital Ltd owns Axis Bank, the largest private sector bank. The bank offers solutions in conventional value and investment banking. It provides financial services to companies, investors, and government bodies in private equity, equity capital markets etc.

2. Avendus Capital:

Avendus Capital is a leading financial service company that offers tailor-made solutions to asset management, wealth management and credit transactions.Similarly it offers investment banking too.founded in 1999 with its headquarters in Mumbai. The Avendus brings together ideas, innovation, and people to empower high-performing entrepreneurs, wealth creators, and leaders of the new-age economy to fulfil their dreams. The firm advises large global corporations on strategic matters and also about mergers and acquisitions transactions. The complete subsidiaries of Avendus capital include Avendus Capital Incorporation and Avendus Capital Private Limited, situated in New York and London, respectively.

3. Edelweiss Financial Services Limited (EFSL):

Edelweiss Financial Service Limited was a part of Edelweiss Group, founded by Rashesh Shah and Venkat Ramaswami in 1995. India’s leading financial service companies, Edelweiss, provide a spectrum of financial services to a substantial client base, including corporations, institutions, and individuals. They also offer assistance, including credit facilities, franchise and advisory business (Asset Management, Wealth Management, and Capital markets), and Insurance (General and Life Insurance). Credit facilities comprise retail and corporate credit, SME and business loans, agriculture and rural finance, wholesale mortgages and distressed credit. Centrum India and SMC Finance are the main competitors of Edelweiss.

4. JM Financial Institution Securities:

The JM Financial Institution Securities established from 1998 with its headquarters in Mumbai. They eventually provide all-in-one investment financial services comprising Investment banking, wealth management (fee and fund based activities), Asset management (mutual fund business), Mortgage lending (retail mortgage lending and wholesale mortgage lending), Distressed Credit (Asset reconstruction business). The company works with high net worth individuals, big corporations, and retail investors. They are notable for their private equity services in the business.

5. ICICI Securities Limited(I-Sec):

ICICI Securities Limited is a subsidiary of ICICI Bank Ltd. Firstly it began its operations in 1995 with its headquarters in Mumbai. Subsequently the firm conveys advisory services to corporations, financial institutions, and retail investors. Some of the company’s assistance comprises Investment banking, Institutional broking, Retail broking, Wealth management, placement of IPO. The company is the largest e-brokerage business in India. The company offers a spectrum of products and services in derivatives, equities, research, and advisory services, including equity portfolio advisory, financial planning, retirement planning, and estate planning.

6. IDBI Capital:

IDBI Capital is known to be IDBI Capital Market Services Limited. It is a wholly-owned subsidiary of IDBI Bank, incorporated in 1993. It is an investment banking company that offers a perfect bundle of services and products, including capital market products, Fund management, Private equity, Underwriting as well as debt replacement . They aim to maintain integrity and transparency to guide their vision to have an International presence and work cohesively with passion and commitment towards the benefits of the customers they serve.

7. O3 Capital Global Advisory Services:

The 03 Capital, a mid-market investment bank formed in 1993, specialises in providing strategic and financial advice to the retail, institutional and corporate clients. The company focuses on corporate finance as well as alternate asset management as its core business. They provide unbiased and tailored solutions to different industrialists, healthcare, life science, and financial services too. Avendus Capital is the edge-to-edge competitor of O3 capital.

8. Veda Corporate Advisors:

The Veda Corporate Advisors the largest Chennai-based investment banking firm, founded in 2003. The firm assists clients in mergers and acquisitions, buyouts, venture capital, joint venture, and private equity. It serves real estate, health care, media, infrastructure, and financial services. The company authorised and paid-up capital stands at 2,50,000 and 1,34,420, respectively.

9. Spark Capital:

Firstly Spark Capital is founded in 2001, with its headquarters located in Bangalore. It is one of the prime mid-market investment banks that connect with financial services encompassing Investment Banking, Fixed Income Advisory, Wealth Advisory, and Institutional Equities. Above all customer satisfaction is the core objective, thereby maintaining a sustainable and long-term relationship with clients. Sectors, where they built considerable transaction experience, are fintech, healthcare, commerce, infrastructure, and media. Spark Capital managed to be on the League table all time.

10. Unitus Capital:

Unitus Capital was India’s first impact-based investment banking firm. It was established in 2008, with its headquarters in Bangalore. It provides services such as Private Equity, Corporate Advisory, Debt Finance, and Structured Product. They are dedicated to delivering top-tier capital raising and advising services to local and international investors to assist businesses while positively impacting society and the environment. Agriculture, education, healthcare, and financial inclusion are the most heavily serviced industries.

11. Mape Advisory Group:

Mape Advisory Group, firstly formed in 2001, is a leading investment bank focused on Private Equity and Merger and Acquisition advisory starting from origination to closure. It has been consistently ranking top 10 investment in India. A team of senior investment bankers founds them to help their clients identify and execute effective transaction strategies. In addition, they work with India’s most leading industries across Telecom, Technology, Healthcare, financial services, Engineering.

12. Ambit Corporate Finance:

Ambit is one of the premier independent investment banks formed in 2006. In particular it provides capital and financial advice to its clients, say, high net worth individuals, self employed individuals, corporates, company, Small and Medium Enterprises. The firm focused on furnishing customized solutions that are appropriate to their client’s needs. It is mainly of of 6 core business groups: Asset Management, Corporate Finance, Equity Capital Market, Institutional Equities and Research, Global Private Clients, and Non-Banking Finance Company.

Investment banks are the most calling sector as they focus on managing and increasing clients’ financial needs, helping them grow their business. A good investment banker knows the best ways to raise funds by adding more creative ideas to economic models. Moreover if you are looking for the best investors to fund your startups, Let’s get connected – Our team of professionals makes startup funding possible.

Services Offered :

There is a variety of services offered by investment banks in India. The  top main services includes:

  • Buybacks and  Takeovers: Investment bankers in India advise their clients to buy back their shares at the right time. In addition they  help them  to do their due diligence, finding  out the target company, and understand whether the takeovers are necessary. They also help the companies adhere to compliances and managements as per SEBI(Securities and Exchange Board of India).
  • Corporate Advisory: Investment bankers in India offer corporate advisory to various companies, especially to giant companies and corporate bodies. As corporate advisory is a huge area, they first understand the needs of the companies and then offer services. They start with business appraisals, and then the investment banks in India help the companies develop a business plan. Once the business plan is set, they go for strategic project advisory. Then they also help companies with business valuation, project identification, and corporate restructuring.
  • Mergers & Acquisition Advisory: Companies always focus to expand their market share and generate more revenue. Thus, they need to find a better opportunity to merge with other companies or acquire any that can help them reach their objectives. Investment banks in India help these companies make the right deals and make wise decisions so that the Return on Investment(ROI) gets to a maximum and the risk becomes the least. It is the consolidation of companies and assets through various financial transactions.
  • Sales and trading: Within investment banking, sales, and trading groups are the agents for clients. They call institutional investors with opportunities. Traders execute orders and advise clients in case of the enter and exit financial positions.
  • Asset Management: Usually, investment banks in India offer management of public issues under two methods – the fixed price method and the book building method. They also offer IPO (Initial Public Offering), FPO (Follow on Public Offer ), Preferential Issues, Rights Issues, QIP (Qualified Institutional Placement), and Debt Placement. The idea is to help big organizations expand in the long run and advise them on various strategies.
  • Debt Syndication: When a company is looking to finance new opportunities, they mostly don’t have enough cash to go for it. However, if they talk to investment bankers, they can help them with project finance, term loan, external commercial borrowing, etc. These services facilitate the public and private companies to tap into the right opportunities at the right time and ensure solid growth.

Types of investment banks

There are 4 types of investment banks as follows

1. Regional Boutique Investment Banks

These are the smallest banks. They also provide services concentrated in a specific region. They frequently get into agreements with tiny local companies. The regional boutique investment bank’s usual deal size is less than $10 million. As specified earlier they have a restricted geographic reach. They don’t require competencies like public problem management or mergers and acquisitions advising because they work with smaller companies. They usually assist businesses with loan financing. These banks have a small workforce.

2. Elite Boutique Investment Banks.

These banks offer a full range of services but also have specialization in some aspects. They don’t participate in every activity available at bulge bracket businesses. Some of these high-end boutiques will specialize in a single industry. For example, they provide services specializing in oil and gas M&A transactions.They work on deals that are around the same magnitude as those done by mid-market companies. In reality, the deal sizes can occasionally rival those of bulge-bracket corporations.

3. Full-service or Bulge Bracket Investment Banks

An investment bank that offers a full range of investment banking services. Buying and selling, M and A securities services, financial advisory, research, etc. Goldman Sachs, Morgan Stanley, and Credit Suisse are examples of such banks. These companies already have significant commercial interests in retail banking, mortgage lending, and other areas of consumer and corporate banking. This sets them apart in the market. The word “bulge bracket” has no universally accepted meaning. However, it is most commonly used to refer to well-known global investment banks in most regions of the world. Bulge brackets are pretty finicky about who they do business with. They are generally only involved in deals if the deal size is over $1 billion.

4. Middle Market Investment Banks

They are larger than regional boutique banks but not as large as bulk bracket banks. These banks either provide a wide range of services or focus on specific aspects. They may provide services in more than one state or region, but they are not multinational. The names of mid-market investment banks aren’t well-known. But frequently have extensive investment banking expertise and are well-known in the financial community. The range of services they provide is fairly comparable to what bulge bracket businesses do. They have a smaller geographic spread. Mid-market investment banks are frequently focused in one geographic period. It’s possible that they have many offices in the same nation or region. They do not, however, have a presence on the international level. Medium-sized businesses are the primary users of their services. 

Savings is a good option when you want your money to be in one place and available anytime you need it in urgency. Also, savers tend to save their money in a low-risk bank account where they can maximize their money hence, they should opt for the highest annual percentage yield savings account available. Contrary to savings, Investments have a certain level of risk involved and are available in the form of mutual funds, stocks, etc. Investments involve a third person, referred to as a “broker” who guides you to buy or sell as per best fit.

The fundraising process demands documents to pitch investors. Scaalex specializes in building investor focussed Financial modelling, Valuation report, Business Plan and Due Diligence reports. Talk to our experts to learn more about the fundraising process.


Q1. What is the difference between savings and investment?

Investment means the money that you invest your savings in some plans for gaining profit. It can be long-term savings. Whereas savings means the amount left out of your salary after spending your monthly income.

Q2. Are there any tips for investing?

Actually yes.The main tips to keep in mind before investing are:

  • Make a plan before investing
  • Study the stock market before investing to reduce risk
  • Figure out the risk and amount of loss that you can bear and plan accordingly
  • Try different types of investment for diversity and not depend on one only
  • Investment should be done regularly and not all at once to avoid losing all of it

Q3. Why investment is important?

Investments give much more return than savings accounts or fixed deposits. You may get high or low returns depending on the scheme and conditions of the share market if it’s regarding stocks. Acts as an aid in achieving your dreams.

Next: Check out our blog on International investment banks in India


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Understanding Viability Gap Funding


Lack of finance is the main limitation in the infrastructural sector in India. The Government recognizes that infrastructure requires a significant investment that the public cannot finance alone. Therefore, in other words, it cannot be financially viable because of long capital investment requirements, long gestation period, and small revenue flow in the future. Most importantly, the Government decided to implement a new scheme named-“Viability Gap Funding” (VGF), formed in 2004, and administered by the Ministry of Finance (Nirmala Seetharaman). In other words, It aims to complete the infrastructure projects successfully that are economically justified but fall short of financially unviable. On a year-to-year basis, Plan Scheme had designed for this fund, and the budget is allocated.

However, earlier projects were limited to economic infrastructure. Later, In 2006, The Cabinet Committee on Economic Affairs, chaired by Prime Minister Sri Narendra Modi approved revamping or updating the VGF scheme as “the Scheme for Financial Support to Public-Private Participation (PPP),” extended over five years (till Financial Year 2024-2025).

PPP refers to a project based on a contract between Government and a Statutory entity or private sector company for supporting infrastructure services. The new scheme encouraged both social and economic infrastructure projects. It aims to support projects that come under PPP and facilitate private sector investment in social infrastructure.

Further, the revamped scheme becomes operative within one month of Cabinet Approval,  financed by budgetary support of the Ministry of Finance. A total outlay of 8,100 crores for investment was predicted, out of which 6,000 crores were set apart for PPP projects in the economic infrastructure division and the remaining 2,100 crores for social infrastructure projects. In short, the Viability Gap Funding scheme is a one-time or deferred grant to support infrastructure projects that comes under Public-Private Partnerships (PPP).

What is Viability Gap Funding Scheme?

The Viability Gap Funding (VGF) Scheme supports economically justified infrastructure projects that lack full financial viability. It is available only for projects with private sector sponsors selected through competitive bidding. The VGF covers up to 20% of the total project cost, and additional grants of up to 20% may be provided by the Government if needed.

List of Sectors Under the Viability Gap Funding Scheme

  • Health and education development.
  • Roads, railways, seaports, airports, bridges, etc
  • Oil and gas pipelines
  • Electricity
  • Irrigation
  • Soil testing laboratories
  • Terminal markets
  • Water supply, sewerage, and solid waste management
  • Telecommunication (Fixed Network)
  • Telecommunication towers
  • Infrastructure projects in Special Economic Zones(SEZ).
  • Capital investment in the creation of modern storage capacity(including cold chains and post-harvest storage)
  • Common infrastructure in agriculture markets


  • To attract and promote more PPP’s in social and economic infrastructure, thereby making essential projects viable.
  • To facilitate investment in social sectors such as education, health, water supply, wastewater, and solid waste management.
  • Building new hospitals and schools generates more job opportunities, especially in remote areas.
  • The new scheme will be beneficial to the public as it helps develop the country’s infrastructure.
  • It focuses on integrating private participation of social sectors.


The scheme’s objective is to encourage Public-Private Partnerships (PPPs) in both social and economic infrastructure, fostering efficient asset creation and ensuring effective Operation and Maintenance. By making economically and socially essential projects commercially viable, it brings benefits to the public at large, contributing significantly to the country’s infrastructure development.


The proposed VGF Scheme revamp aims to attract a greater number of PPP projects, encouraging increased private investment in social sectors such as Health, Education, Waste Water, Solid Waste Management, and Water Supply. This would lead to the establishment of new hospitals and schools, generating numerous employment opportunities, and fostering overall growth.

Applicability and Eligibility

  • Within 30 days of receipt of the project proposal, Empowered Committee shall inform the Government/Statutory Entity about the eligibility of projects for Viability Gap Funding.
  • It can be only applicable to PPP projects proposed by Central Government/Central ministries/Statutory Entities as the case may be.
  • A Private Sector Company shall implement (develop, finance, construct, and maintain for the project term) the project for funding.
  • Also, the project should provide service against payment of a pre-determined tariff or user charges.
  • A private sector company shall be eligible only if selected through open and transparent competitive bidding.
  • The proposal will be applicable only if the contract/concession is awarded in favor of a private-sector company.


  • Concerned State governments/Central Ministries/Statutory Entities invite funds in the form of a capital grant within four months of the approval of the Empowered Committee. Whereas, the Department of Economic Affairs may extend the period if necessary.
  • State Government/statutory entity/Ministry will restrict funding to 20% of the Total Project Cost if the sponsoring State Government/Statutory Entity/Ministry aims to provide assistance over and above the stipulated amount under VGF.

Disbursement of Grants

  • The VGF grant will be disbursed at the construction stage only if the private sector company has subscribed and expended the equity contribution required for the project.
  • After the recommendation of the sponsoring authority, the Empowered Authority can release the grant to an escrow account.
  • The Empowered Committee, leading financial institution, and Private Sector Company shall enter into a tripartite agreement as prescribed by Empowered Committee from time to time.


A lead financial institution (refers to the financial institution funding the PPP projects)  shall send regular monitoring and evaluation of projects for the disbursal of VGF and quarterly progress reports to the Empowered Committee.

The revamped VGF has 2 components

1. Sub-scheme 1

  • The Central Government treats 30% of the Total Project Cost (TPC) of the project as VGF. Statutory entity/Central Ministry/State Government also provides additional support for funding (up to 30% of TPC).
  • Eligibility: It mainly focuses on catering to social sector projects such as Health, education, water supply, wastewater treatment, and solid waste management. These projects may face poor revenue streams and bankability issues to serve fully capital costs, and also projects should have at least 100% operational cost recovery.

 2. Sub-scheme 2

This scheme supports demonstration/pilot social sector projects. Central and State Government provides up to 80% of capital expenditure and 50% of Operation and Maintenance(O&M) for VGF over the first five years.


  • The projects should come from the Health and Education sectors with a minimum of 50% Operational cost recovery.
  • 64 projects have accorded ‘final approval’ with a Total Project Cost of INR 34,288 crore and VGF of INR 5,639 crore since the inception of the scheme. VGF of INR 4,375 has been disbursed till the end of the financial year 2019-2020.
  • VGF Scheme has applications in finance infrastructure projects. Not only infrastructure projects but almost all sectors of our economy also require funds to operate successfully. That’s why they seek the help of investment banks to raise funds effectively before launching their business. Are you considering a new business? Do you need funding? Drop a mail or fill up the form below to get assistance right from the start.

Expenditure Involved

The projected budget for the revamped VGF scheme until the Financial Year 2024-2025 is as follows:

The table shows the projected outlay of the revamped VGF scheme till the Financial Year 2024-2025.
Source : Press Information Bureau


VGF aims to offer financial support to projects that hold both commercial and social significance but face obstacles due to funding constraints. These infrastructure projects often involve extended gestation periods, necessitating a continuous and reliable source of financing. The government provides funding for such projects annually through this scheme.

Resources: VGF – Invest India , IndiaBudgetGov


How is VGF Calculated?

This scheme offers financial support (VGF) in the form of a capital grant during project construction. The VGF amount will be determined by the lowest bid for a capital subsidy, with a maximum limit of 20% of the total project cost.

What is the amount of VGF?

The VGF provided within the scheme is capped at 20% of the total project cost. However, the Government retains the option to offer additional grants, up to an extra 20% limit.

What is the eligibility criteria for VGF funding?

1. The PPP projects should be implemented to be able for financing under this scheme.
2. Bidding criterion is based on the Viability Gap Funding amount required by the Private Sector Company, assuming comparable parameters.
3. Projects should offer services with predetermined tariffs or user charges.
4. The scheme applies only when a private sector company is awarded the contract.
5. Project approval precedes bid invitations, and disbursement occurs after the private entity invests its equity portion.

Which are the areas qualified under Viability Gap Funding conspire?

Viability Gap Funding (VGF) covers various domains, including public infrastructure like roads and airports, and essential public amenities such as power, water supply, and waste management. Additionally, infrastructure projects within special economic zones (SEZ) and national investment and manufacturing zones (NIMZ) are eligible for VGF support. Furthermore, VGF is extended to initiatives focused on education, health, and skill development, facilitating crucial advancements in these sectors.

What documents are needed for the proposal to grant final approval?

1) EI memo with Annexures. 2) Feasibility Report/Detailed Project Report. c)RFP Bidding Document:
Instruction of Bidders, Draft Concession Agreement, Schedules. d) Statement on
Deviation from MCA. e) Other project agreements as applicable.

What is the procedure for getting Viability Gap Funding?

To obtain Viability Gap Funding (VGF), the process involves submitting project proposals containing necessary information by the Government or the statutory entity owning the asset. They give preference to model documents for projects over standalone ones. The Empowered Institution (EI) assesses eligibility criteria and informs the sponsoring entity within 30 to 60 days. They may refer the case for further clarification if required. Projects must adhere to specified procedures for approval and implementation. The EC determines the allocation of VGF between ongoing schemes and this scheme.

Does a time lag exist between the grant of in-principle approval and the disbursement of the grant?

Project approvals are granted before inviting bids, and actual disbursement occurs once the private entity has invested its equity share. Consequently, there is an inevitable time gap between receiving in-principle approval and the disbursement, which typically spans a minimum of 12 to 18 months.


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Best Free Startup Tools

Whenever an aspiring startup decides to start a business, the first concern that comes to his mind is the ways to keep the cost to a minimum. Launching an online business isn’t about erecting a website and taking it online. There are several other procedures & necessary costs, similar as registering the sphere, getting a domain name, etc. Still, other functional costs can be reduced with the assistance of technology to keep the budget within the limit. Here comes the significance of the best tools for startups.
There are numerous tools for startups that help minimize the cost but also save time & make your business look & operate dashingly. From recruiting to design operations, CRM for startup to dispatch marketing, and every other important sector involved in running & growing an incipiency moment, there’s a tool for everything. Finding the right tools can be tricky, especially when time and resources are limited. One such way is by taking advantage of free startup tools whenever possible.
The only problem is your incognizance of these tools that can help you negotiate the same tedious tasks in no time and with minimum trouble. So, let’s explore some of the free tools for startups.

Here are 12 free tools that can help you.

1. Trello

Startup tool Trello website

Internal communication, project collaboration, and management are vital for every successful startup. You can get all these things in one place using Trello. It is a leading online SAAS that allows users to visually organize their tasks and manage their work effectively with team members. Similarly Trello tells you what work to do, which work is in process, and how many jobs are already done. Moreover, it offers other features like posting regular business updates, redesigning websites, working on complex projects with many participants, and many more.

2. Hootsuite

startup tool Hootsuite website homepage

Hootsuite is the most popular social media marketing tool for startups. It is used to manage multiple social media profiles from just one dashboard and helps you to save time and update. It makes scheduling, managing, and reporting social media content more accessible. Further, it facilitates user interaction by responding to every incoming message directed at multiple social media channels like Twitter, Facebook, LinkedIn in a single stream. To gain more new customers and stay competitive in the market, it is essential to stay connected with social media. So Hootsuite is a must-have.

3. MailChimp

Startup tool Mailchimp

MailChimp is an all-in-one marketing campaign tool used to create sign-up forms and campaigns, landing pages, Facebook and Instagram ads. Its user interface is easy to use, which allows sending almost 12,000 emails to 20,000 subscribers. Moreover its features include easy personalization, retargeting, impressive templates, making the software a good option for startups. Nevertheless, it let you learn more about your audience, target them precisely so that you can build a good relationship with them. 

4. Canva

Startup tool Canva page

A startup needs to create graphics for its website, blogs, and social media in most cases. It’s when Canva comes into the picture. Canva is a graphic design platform that holds around a million fonts, photos, and icons. It enables the creation of visual content convenient, faster, and better. With the accessible version of canvas, uploading, adding, and creating photos is an easier task. Using drag and drop functionality and layout, users can choose thousands of templates and create impressive business cards, presentations, graphics, reports, resumes, wallpaper, and many more.

5. Zoom

Startup tool Zoom sign up page

The Covid 19 situation has forced many companies to allow their employees to work from home. There are a lot of apps available out there which can help you with video calls. But the best among them is Zoom. Zoom is a reliable cloud-based video communication app. The main features include unlimited one-on-one meetings, screen sharing, recording, and hosting video conferences (up to 100 participants for 40 minutes). Anyone can access this platform as it is well-suited with Mac, Windows, Android, IOS.

6. Zapier

Startup tool Zapier signup page

Zapier is a tool used to integrate web apps and automate the most crucial business processes. It connects over 3,000 popular apps like Slack, Convertkit, Google docs without coding. It creates an infinite number of workflows. Zapier can use it to connect information between 2 or more app that you use without coding. Instead of copy-paste option, you can create Zapier workflow (Zaps) to do work automatically, saving time and effort. Startups can take advantage of thousands of free automation provided by Zapier.

7. Calendly

Startup tool Calendly

Without proper management, scheduling events, meetings, conference calls seems to be a headache for everyone. Here comes the need for Calendly, which is free and convenient. It’s a free scheduling app that keeps track of everything based on your availability. With this tool, you can decide when you’re available to take calls during the week and set daily meeting limits. One of the best part of this tool is that it integrates with other apps such as Gmail, Hubspot, Paypal, and so many more.

8. Google analytics

Google Analytics page design

Google Analytics is one of the best free SEO tools for startups. The web analytics service offered by Google tracks website traffic and helps you establish a highly ranked website. With Google Analytics, it is easy to figure out where your traffic is coming out and how your app users and site engage with your content. Since Analytics works with Google advertising and publisher products, startups can connect their insights to reach out right customers to know more about their customers. 

9. Wave

Wave sign in page design

Most startups and small businesses use free accounting software named Wave. This software enables you to manage the financial aspects of your business. It also helps to create and send professional invoices with advanced features like automatic payments and recurring billing. Everything is automated, so it saves a lot of time and effort involved in these procedures. Instead of hiring an entrepreneur, startups can use Wave to track their expenses more easily. This app is also available in the mobile version so that you can quickly view all your invoices and receipts.

10. Freshdesk

Freshdesk  sign in page design

Freshdesk is an online platform for intuitive and collaborative customer service with intelligent automation features. It offers 30 days free trial for startups without having to enter the credit details. With Freshdesk, it’s easier to solve customer’s problems from ticketing and phone to messaging apps and social media. Further, it enables companies of all sizes to connect and deliver customer experience across all traditional and digital support channels.  Its top features include email ticketing, social ticketing, Ticket dispatch, Ticket trend report,  team collaboration.

11. Aha

Aha login page design

Aha is free roadmap software used to build excellent strategies for developing your business. Since startups are lean and tight on cash during their early stages, Aha provides a clear product vision and strategy, product collaboration, and defines business goals, and requirements to achieve them. It is specifically for startups to allocate budget and track ROI to those areas they need the most. Additionally, it facilitates initiatives to get into action simply and quickly.

12. Slack

Slack homepage

Slack is top of mind for many startups. It is a messaging tool where teams can communicate via direct messaging and dedicated channels throughout the workday. With Slack, you can make quick phone or video calls with few clicks of the mouse, share files through Slack’s file integration, ensures data security, and access the screen sharing feature directly through its platform. It also promotes office culture among remote workers. The tool integrates with several apps like Google Docs, Dropbox, Zapier, and Salesforce. In short, Slack covers most of the things your startup needs to function correctly.


  • For startups that initially want to spend only a little bit on tools and software, group share tools are the best option. Group share tools is a platform containing collections of tools under different categories like SEO, designing, Social media etc., which are accessed and used by groups instead of being owned by individuals. Some of the best group share tools are Tools Ninja and Seotoolada

  • Startups can leverage websites like Product Hunt, a platform for product & tech-loving enthusiasts to share and geek out about the latest websites, tools and innovative tech creations. Product Hunt connects people working in product development with people interested in testing new products. They are free and are very beneficial for startups as they can try and test out newly launched products of various categories like productivity, tech, digital marketing, AI and more. 

  • Using free Chrome extensions – There are tons of free Chrome extensions that you can use on your website for all purposes like SEO, PPC research, productivity and much more. Make sure to use them for your website and business.

As a new venture, there is much to get done and consider. Free tools help them to smooth out the workflow process more efficiently. Use them wisely to quickly drive your startups to develop and grow better in the future. If you seek any doubts regarding tools for startups, talk to our experts and find out which tool is right for you and your business.

Related Topic: 10 Latest SaaS Tools Every Startup Should Use, Major types of startups in India


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Different Types Of Investors

An investor is a person or an entity that invests capital that many startups need. Investors are always looking for a return on their investment in the future. For this purpose, they seek to know more than just a great business idea or solid business plan. That is, they need to see whether you have proof of concept behind your thoughts. They may be looking for a startup with a competitive advantage and a significant market size since there is no guarantee that one can make returns on investment. Most types of investors research investment opportunities based on risk tolerance. There are basically three types of angel investors. They assist throughout the business plan by advising to manage funds precisely and attempt to create goodwill for the startup. It further attracts more investors to invest, thereby improving cash flow.

For the success and growth of a startup, it is crucial to maintain a strong and sustainable relationship with investors. As we all know, investors expect a financial reward in return. Hence, the preferred investment will decide which individual falls into a specific category. There are three types of angel investors based on their tactics and attitude towards investing. Such as;

1. Pre-Investors

Pre-investors are those individuals who haven’t started investing. He may lack financial consciousness or awareness, which could change the direction of their lives. They are very little concerned about investing. Likewise, there’s little savings or investment to exhibit. “Consumption needs” rule the pre-investor financial world, which doesn’t prioritize savings and investment. These investors spend most of their entire income to cover monthly expenses, with no money left for savings. However, it is possible to transform this mindset of pre-investor entirely during this stage.

Likewise, some individuals may prefer to invest after a change of perspective. But they wouldn’t have a retirement plan or capital to fall back on. In any case, the personnel department doesn’t have to arrange it for them. When pre-investors procure more income, they spend more since lifestyle is more important than monetary security. A pre-investor should set aside time for themselves to gain knowledge about personal finance, the current market situation, and competition to improve their caliber and take action as an investor.

2. Passive Investors

Passive investors are ready to leap into investing with low maintenance costs. It is the most common starting point for financial security, mainly supported by financial institutions, educational services, and websites. They often prefer to invest for an extended period and adopt a buy-and-hold strategy. Generally, they depend on experts like brokers, money managers, and financial planners for their investment strategy since they lack the required knowledge and skills. These types of investors usually buy and hold securities (mutual funds, stocks, and real estate) at retail prices for a longer period with minimal trading in the market. Unlike active investors, since they ignore market fluctuations and setbacks, they may not expect to profit from short-term gains. Index investing (index ETF and index managed fund) is a typical example of passive investing.

The positive side of passive investors includes complete transparency over their investments. They know precisely where their cash is and can eliminate it and reinvest it wherever they see fit. Furthermore, when concerned about its negative side, it requires regular savings contributions to achieve financial security and generate lower returns than other investors.

3. Active-Investors

An active investor is an investor who takes more hand-on-approach intending to earn higher returns. He may dedicate most of his time and effort to saving money. They need to focus on building active strategies that add value in return on capital, which is not an easier task to follow constantly. The main difference between passive and active investors is that passive investors aim to get market returns. In contrast, active investors aim to beat the market index.

One significant advantage of active investors is that they receive two sources of return on investment: “market-based” and “value-added returns”. Suppose they can accurately assess the market and gain from price fluctuations. In that case, they can profit and quickly make trades from active investing. Also, they continuously monitor market conditions to identify short-term trading opportunities. They used to engage active fund managers to oversee investment on their behalf. This type of investor requires deep knowledge about wealth management to earn a return on their capital and a high confidence level to make investment decisions properly. The downside includes higher transaction costs and the risk of generating higher returns by incurring passive investing. Active investment can be a good choice for investors who have substantial time and energy to learn the pros and cons of marketing strategies.

What Type Of Investor Do You Want To Be?

Every investor is unique, having a different investment style. The right choice depends on the investor’s personal preferences, risk tolerance, and financial goals. So, there is no single answer that will be suitable for everyone. The first step toward the investment journey is to set a clear strategy. For example, if you are interested in the stock market and desire to put your efforts into accessing your funds, you may consider active investing. Suppose you have enough years before retirement and are working hard to increase your income without any interest in learning the ins and outs of the market. In that case, passive investing might be worth exploring.

A pre-investor is the appropriate starting point for all individuals. They should take considerable time to learn about market conditions and personal finance options and step out of this stage to develop a vivid financial future. You can choose to be one of the three types of angel investors.
Any individual can become an investor with just a little money at hand. Many people pass through these stages of investing as their knowledge, experience, and skills develop. These three types of investors determine financial security and ways to advance your investment strategy to the next level. If you are confused about the right investment option, – Sign up for a consultation with us. We are here to support you!

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Medical Startups In India

Image shows medical professionals in a  medical startup

India is one of the countries that has many medical startups with advanced healthcare facilities. The Indian government is very well performing to achieve a good milestone in front of the world. High-class medical staff with state-of-the-art infrastructure and medical equipment. The government aims to increase healthcare spending to 2.5% of the GDP by the end of its 12th 5-year plan and to 3% by 2022. Much of this is through public-private partnerships and using technology to increase the reach and multitude of healthcare services.

Healthcare is possibly the most diverse sector, with startups that focus on telemedicine and online pharmacy. Also, it includes personal health management, fitness, & wellness. Moreover, it provides facilities like home healthcare, medical devices, diagnostics, biotech R&D, biopharma, and genomics. For this reason, there are about 3000+ medical startups in India, which makes us a leading medically advanced country.

Here are some of the leading Medical startups in India:


livehealth logo

Abhimanyu Bhosale founded LiveHealth in Pune in 2013. They function as a Management information system, mainly for health care providers. From collecting samples, managing patient records, diagnosing them, and generating reports to billing and inventory, it’s processing very fast. Now they use AI for each step to make them smarter and stronger. Using AI technology, it processes a large number of medical records and ERP exchanges. LiveHealth soon plans to help doctors and patients make informed decisions.


logo of medical startup pharmeasy

Pharmeasy is India’s leading healthcare delivery platform. It helps patients connect with nearby drug stores and diagnostic centers. Also, enable them to order medicines, healthcare products, and diagnostic tests. Also, the organization intends to improve the supply chain of pharmaceutical items by digitizing the process. This Mumbai-based startup was incorporated in 2015.

Cult.Fit logo is a health and fitness company offering digital and offline experiences across fitness, nutrition, and mental well-being. It was founded in 2016 by Mukesh Bansal. is a kind of health fitness tracker that gives all information about workouts and food. Similarly, under Cult Fit, there are many subsidiaries related to the fitness of individuals, like Cultlive, Eatfit, Carefit, and Mind Fit. In sports fitness, they have introduced outfits that make them a complete health and fitness company.



Lybrate is a medical startup that shows nearby doctors and helps patients instantly with any kind of medical assistance. This is a Delhi-based startup founded in 2013. It helps patients communicate with a network of doctors. Their aim is to eliminate the practice of chemists and pharmacists prescribing the wrong medicines to patients. Lybrate has over 1,00,000 doctors across different specializations connected with its service, providing instant support to patients over the phone or through appointments.


Image shows logo of medical startup niramai

Niramai uses Artificial Intelligence for pain-free breast cancer screening. Detecting breast cancer in its early stage at its beginning phase, Niramai’s screening gadget can identify tumors multiple times less than what a clinical test can get. Moreover, the startup uses AI and huge information examination over thermography pictures to develop reliable and low-cost diagnostic methods. This is a medical start-up that was set up in 2016 in Bengaluru. Niramai is among the leading startups using tech to fight cancer.


Medical startup practo logo

Practo is a Bengaluru-based, leading medical startup platform that was founded in 2007. They connect millions of patients with thousands of healthcare providers and also help people make better healthcare decisions. It provides a platform that helps consumers with all their healthcare requirements. Practo mainly includes finding the healthcare provider to book an appointment, online doctor consultation, getting their tests, and even ordering medicines. They also make software products that help healthcare providers ranging from clinics to hospitals digitize and deliver more efficient and higher-quality healthcare to millions of patients.


Image shows logo of medical startup called Murgency

Murgency provides emergency medical services with the help of the app. Well-qualified medical, safety, rescue, and assistance professionals will be giving guidance to the patient. It does the functions of an aggregator that brings together various emergency services doctors and other medical attendants; they also take care of paramedics, ambulances, and first aid support all on one platform.  On the other hand, clients can call for emergency medical response and assistance with a single click on the mobile application. Up until this point, the application has reacted to more than 3,00,000 emergencies, helping patients during critical hours.

Portea medicals

Portea logo

Firstly, Portea Medical, the medical startup, was set up by Meena Ganesh and Krishnan Ganesh in Bengaluru. The company offers in-home medical services, including physiotherapy, doctor consultations, nursing-trained attendant service, medical equipment, and lab tests. Subsequently, Portea has headquarters in Bengaluru and serves clients across 16 urban areas in India. Also,Portea has partnered with healthcare providers, including 50 hospitals. This makes Portea one of India’s leading healthcare companies.


image of advancells logo

Advancells is a company specializing Regenerative Medicine therapeutic applications that focuses mainly on research. So being one of the pioneer Stem Cell Companies in India, this startup initiative was taken in 2013. Advancell’s technology is capable of treating various problems like diabetes, Parkinson’s, Alzheimer’s, joint inflammation, stroke, and heart disease. Similarly, with a team mostly consisting of scientists, Advancells processes the bone marrow and adipose tissue from a patient and separates the stem cells. This Noida-based startup was started in 2013 by entrepreneur Vipul Jain.

Forus Health

Forus Health is focusing on curing preventable blindness and making screening for common eye problems affordable. There are 40 million individuals who are blind globally, and of those, 15 million live in India. The high rate of blindness in India is due to a mix of issues, yet for the most part, it is mostly due to limited access to eye care facilities, the high cost of treatment and surgery, and a lack of awareness.
With more than 1,300 establishments across 26 countries, the Bengaluru-based startup has affected more than 2 million lives positively. Their most advanced innovation targets identifying Retinopathy of rashness (ROP), a sickness that prompts visual deficiency among premature children due to excess oxygen or the effect of drugs used to save them.


address health logo

Adresshealth provides primary pediatric healthcare services to schoolchildren. Here, children undergo screening for vision, dental health, hearing, and anthropometry, along with a complete medical examination. So AddressHealth is today India’s largest school health provider. This is a startup that was set up in the year 2010 (Bengaluru). AddressHealth utilizes technology at each stage to make medical care holistic and affordable for children. The startup has likewise planned educational programs for understudies to ingrain sound practices, both mental and physical, in their early stages.


logo of healthifyme

HealthifyMe is a pioneering digital health and wellness firm founded by Tushar Vashisht and CEO Mathew Cherian in 2012. Firstly this company offers a revolutionary app that provides calorie tracking, diet counseling, and exercise guidance to help users lead healthy lifestyles. With over 20 million downloads, HealthifyMe also collaborates with more than 100 businesses to offer employee health solutions. Focused on dominating the global market, the company aims to shape the health and fitness industry by continuously seeking like-minded individuals to join its mission.

image shows logo of, founded in 2016 by Prashant Warier and Pooja Rao, is a remarkable healthcare-tech startup based in Mumbai. Leveraging the power of AI, has developed deep-learning algorithms that can interpret radiology scans in just a few seconds. They utilize AI to classify radiology images as normal or abnormal, diagnose diseases, and highlight potential abnormalities that might be missed otherwise.

By providing affordable and accessible healthcare solutions, aims to assist healthcare professionals in accurately detecting diseases and improving patient outcomes. With their innovative approach, they are making significant strides in revolutionizing the field of radiology and contributing to better healthcare worldwide.


ekincare logo

Founded in 2015 as a medical records platform, ekincare initially aimed to assist NRIs in monitoring their family members’ health in India. Leveraging AI, deep analytics, and patented technology, the platform sought to bring order and standardization to the fragmented healthcare sector in the country. Today, the company offers corporate wellness programs to businesses, allowing employees to sync health data from wearable technology. In addition to telemedicine services, Ekincare provides pharmacy, mental health, and fitness services, contributing to a more comprehensive and efficient approach to healthcare in India.


Logo of docplexus

Docplexus is a distinguished internet platform exclusively designed for doctors, boasting a vast and rapidly expanding community of over 380,000 recognized physicians. The platform offers a wealth of valuable resources, including up-to-date clinical publications, guidelines, and news, all aimed at enhancing healthcare outcomes.

Additionally, it facilitates webinars and CMEs, enabling doctors to exchange patient cases and engage in scientific discussions. What sets Docplexus apart from other startups is its sole focus on empowering doctors to make informed decisions for their patients, making it a unique and invaluable resource. Notably, esteemed investors like Uniqorn Ventures and ASP Consulting have already recognized its potential and contributed to its success.


These are some of the leading medical startups in India.

Medical startups in India are very much in the lead. They also create a good amount of revenue. During the pandemic, about 4800+ health tech startups have come out with cutting-edge technology to fight these situations. Indian medical startups have very sophisticated technologies to understand problems and act according to the needs of patients or customers. By 2025, India will be the country with the highest number of healthcare startups and good technologies. Finding the right tools for launching a start-up can be tricky, especially when time and resources are limited. Also, it is important to make a correct plan that fits your business for high profitability.

Related Blogs: 10 leading Delhi startups


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Attracting Investors To Your Startup


image showing startup founder attracting investors for his startup

An investor is anyone who invests money with the expectation of profit. He could be an individual, a company shareholder, a foreign investor, or another company, all of whom have varying risk tolerances, capital, and preferences. Startups are more expensive to establish and operate. That is, when they look for investors to help them finance their operations. Investors help startups raise capital. They also provide valuable contacts, helpful advice, and motivation to work harder to grow your business. Entrepreneurs must demonstrate their ability to outperform other investment opportunities. So, using a variety of strategies can help you gain the support of investors. Here are some ideas for attracting investors to your business.

1. Develop a Strong Business Plan

The first and most crucial step in attracting investors is to create a business plan. A business plan is a written description of your company’s future, a document that explains what your company is all about, the goals you need to achieve, who your potential customers are, what you intend to do, and how you intend to do it.

An executive summary, company overview, management team, market, and competitive analysis, sales and marketing plan, and financial analysis are all business plan components. Potential investors can see where and how they’ll fit into your business with a fully defined business plan, making future partnerships easier to establish. In short, it should be simple to understand and demonstrate a clear strategy for making your business idea profitable.

2. Avoid Herd Mentality

To attract investors to your business, you must ensure that your product offers something new and unique while addressing relevant issues. If you want to invest in investors, doing the same thing as others is not the best approach. Many entrepreneurs take something that already exists and tweak it slightly to stay in a different line.So it is critical to consider ideas outside the box.

3. Ask For Advice

Instead of calling and emailing investors and begging them to invest in your company, try something different, such as seeking their advice. You may be able to build a good relationship with an investor by reaching out to them for advice. It may lead to them being more willing to invest in what you’re doing and allowing them to point out flaws in your business and ways to overcome them.

4. Social Media

Social media can be an invaluable resource for startups looking to attract investors. Investors typically have well-rounded LinkedIn, Facebook, and Twitter social media profiles. Connect with them and inform them that you are a dedicated follower. Investigate their responses and followers and whether they have previously invested in a similar industry. LinkedIn can be used to send cold messages and seek quality introductions, Facebook can be used to maintain relationships with investors, and Twitter can be used to have thoughtful conversations and engage with relevant information shared by investors. Spend enough time getting to know them personally and professionally.

5. Conduct Market Research

Find the right investor who understands your business segments by conducting market research. Start researching them in detail. Collect facts, ideas, and information and gain as much knowledge as possible about pitching and finding an investor. The motive is to show that your idea solves a real problem and market for the product/service. Further, it would be best if you also researched your investors to find information about their past investments and genuine commitments.

6. Scalability

Investors seek opportunities that can rapidly expand and deliver significant returns on their investment. A scalable business model allows a company to grow its revenue without proportional increases in costs, demonstrating efficiency and the ability to capture a larger market share over time. Thus, your startup should be built with scalability in mind.

7. Obtain Customer References

Apart from meetings and discussions, investors like to refer to customer satisfaction regarding your products/services. Investors look to understand whether they are happy customers, what value the company brings to its customers, your procurement process, and what differentiates them from competitors. So, arrange for customers to offer interviews to potential investors when the time comes.

8. Be Realistic With Your Pitch:

Getting attention from investors before you start discussing your business proposal is essential. Pitch after pitch may fail, but don’t be over-aggressive or defensive. Be patient and professional. The investor has to understand accurately when their contribution can begin bringing the return and how you will get them a return on their investment. Most importantly, rehearse your pitch, anticipate investor questions, and have answers ready. Please explain what is unique about your product/services, your targeted audience, and how you intend to acquire customers and show them your exit strategy.

9. Explain Your Financial Statements

Financial statements tell a lot about how you operate the business. Simultaneously, they should be set out professionally in a spreadsheet such as Excel. Firstly show them the revenue model, expected cost, and profit prediction based on market research that you will use for your business to assure them that the money they are investing is worth the investment. Prepare a profit and loss account, balance sheet, and cash flow statement for the first five years. Also, it proves that your business model and financial information are realistic and will become profitable for your startup.

10. Use Brilliant Sales Tactics

After the pitch, it’s time to utilize your experience and knowledge to sell this idea to investors.  Consider storytelling, exciting sales pitches, and soft-selling through networking as some ways to attract investors through sales tactics. Indeed startups must convince investors that people are willing to buy their products or services and should have the potential to shake up the marketplace. You must show them what makes your product or service different from others, which means you must highlight your USP (Unique Selling Point).

11. Have Co-founders

Starting a company alone is overly complicated, so it is essential to have co-founders rely on it, which can be a vast upliftment. Find the right co-founder who introduces you to valuable knowledge, advice, and connections and makes the startup process easier beyond just attracting investors. Nevertheless, having the wrong co-founders can ultimately lead to the failure of your business. So, choose them wisely

12. Solid Management Team

Show that you have an innovative and strategic management team to lead the business. Investors seek a solid team with in-depth talent, skills, experience, and excellent business ideas. When the team members have had achievements in the past, it indicates they can succeed in the future. So, build a team that is efficient and passionate about working hard and contributes to startup success.

13. The Way You Present is Extra Essential

Investors might meet hundreds of people in a month, so you need to be different in those terms to make a difference for them to consider investing in your business. Be exceptionally clear, compact, and audible about the words you are expressing in the event; otherwise, it is doubtful you can break the arrangement. Using the latest ways to present your idea will leave an admirable impression on your investors.

14. Strengthen Your Brand’s Online Presence

Strengthening your startup’s online presence is crucial for attracting investors because they inevitably research your business before making any investment commitment.

Building a community of supporters prior to pitching serves as tangible proof of interest in your project, demonstrating market validation and demand. An amateurish web presence can erode faith in your abilities, while a professional and up-to-date website and social media accounts leave positive first impressions.

15. Expand Your Network

Work on expanding your network. Similarly building a diverse network allows you to access potential investors with varying interests and expertise, increasing the chances of finding the right match for your startup. Moreover, investors often prefer recommendations and referrals from trusted sources, making a strong network an invaluable asset in gaining credibility and trust.

By cultivating relationships with potential investors, you can increase the likelihood of interested parties approaching you who are genuinely interested in your startup.


Attracting investors is an incredible struggle and a time-consuming process. It is especially true for startups because they lack a trade history. Today’s business world is rapidly developing, so if you are looking for ways to attract investors, you must be well-planned and prepared. Need help getting investors for your startups? Trust us to find the right investor for you!

Related topic: Types of Investors every Entrepreneur must know

Attract Investors and Fuel Your Startup’s Future

Transform your startup’s investor appeal with our dedicated services. From financial modeling to business plan writing, we equip you with the tools to attract investors effortlessly. Let’s pave the way to funding success – Book a meeting with our experts!


1. What are the main traits that attract investors to a startup?

Strong leadership team, Scalability, Solid financial projections, Familiar Industry, Strong market potential.

2. How do I identify and target the right investors for my startup?

To attract the right investors, define your ideal investor profile, research suitable networks, attend events, and customize your pitch to align with their interests. Also, engage on social media and be persistent in your efforts.

3. What do investors focus on?

Investors primarily focus on assessing the viability and potential of a business when considering an investment opportunity. They look for a compelling value proposition that addresses a market need, a significant and growing target market, and a well-structured business model. Proof of traction, such as customer acquisition and key achievements, is essential, along with a competitive advantage that sets the business apart. Investors also evaluate the team’s capability to execute the plan and realistic financial projections. Additionally, they analyze potential risks and the clarity of the exit strategy.

4. What are the key elements investors look for in a business pitch?

Main elements any investor look for in a business pitch include a Compelling Value Proposition, Market Opportunity, Strong Business Model, Traction & Milestones, Competitive Advantage, Solid Team, Financial Projections, Risk Assessment, Exit Strategy.

5. Are there specific industries or sectors that are more attractive to investors, and why?

Yes, certain industries or sectors tend to be more attractive to investors. Technology, healthcare, renewable energy, and fintech are examples of sectors that often garner significant investor interest. This is because these industries usually offer high growth potential, innovative solutions, and opportunities to address pressing global challenges. Investors seek sectors with scalable business models, strong market demand, and the potential for substantial returns on investment. However, attractiveness can vary based on market trends and economic conditions, so it’s essential to conduct thorough research before seeking investment in any specific industry.